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Potential client conflicts, Digitas’ lack of profitability and other financial matters remain sticking points as the interactive and direct marketing shop looks for a deal with the Interpublic Group of Cos., sources said.
David Kenny, Digitas CEO, declined to comment on any possible union, saying only that Boston-based Digitas is committed to “growing organically … around the world.” IPG executives did not return calls, but sources said negotiations that could bring Digitas into IPG’s Allied Communications Group are continuing.
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