istening to a couple of admen dishing out Irish tunes may sound like an activity best relegated to the wee hours of the morning in a whiskey-soaked bar.
Not so when the musicians are Richard Roche, a senior account executive at Ogilvy & Mather in Chicago, and Matt Sundstron, an associate research director at BBDO. As the band Baal Tinne, the pair took top honors at this year's Adapalooza, the annual face-off between ad workers moonlighting as musicians.
This third installation of the event, which is sponsored by the Chicago Advertising Federation, raised more than $20,000 for the Off The Street Club, a West Side youth haven. Moving the show to the House of Blues in Chicago, after two years in smaller venues, boosted attendance to over 1,100 and more than doubled previous fundraising standards, according to Margie Watterson, event coordinator and Midwest manager for Cosmopolitan magazine.
Six bands or individuals participated, with the music ranging from Baal Tinne's Celtic stylings to rock 'n' roll.