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Sporting Goods Intelligence estimates Converse shoe sales increased 24.5 percent in 2004, over 2003, reaching $305 million.
Within the first three weeks of the Converse Gallery Web site launch, it received more than 400,000 visitors. To date, there have been more than 3.1 million visits, with average time spent at 7 minutes. Traffic to Converse.com was also up 140 percent since the campaign began and 200 percent in the fourth quarter of 2004, driving an estimated 30 percent increase in year-over-year online sales.
The agency has received more than 750 film submissions so far, and Converse customers continue spreading the word about the gallery project globally.
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