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A week after the campaign launched, sales were reported to be steadily increasing an average of 9 percent a week.
“Subservient Chicken” site: about 14 million unique visitors; 396 million hits to date. The “Chicken Fight” site: 750,000 visitors; 17 million hits in three months.
Numerous awards, including a gold and bronze lion at Cannes. Intelliseek’s BlogPlus ranked “Subservient Chicken” the No. 1 site among highly viral bloggers for several days after launch.
In the past year, hundreds of underperforming franchises have closed, but same-store sales prove the chain is strong.
Overall BK sales are up and awareness is plentiful, making BK’s TenderCrisp Chicken Sandwich campaign a winner.
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