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NEW YORK Diamond Foods bids farewell to the offbeat word games and sight gags of its past campaigns and welcomes suave Las Vegas singer Robert Goulet in an upcoming push for Emerald Nuts that includes a return engagement on the Super Bowl.
“The two previous two Super Bowl commercials were introductions [designed to help consumers] associate Emerald with snack nuts. The new campaign is trying to build some new dimension and personality of the brand,” said Michael Mendes, president and CEO.
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