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DIAL 'S' FOR SEINO

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etting tired of dialing a phone number and getting a fax machine instead? Or having to deal with all the new area codes?
You're not alone.
Diana Seino, executive assistant to Scott Gilbert, chief executive of Saatchi & Saatchi Los Angeles, thinks the country should adopt specific area codes for fax machines, cellular phones or pagers.
Seino's system would work like this: Similar to current toll-free codes 800 and 888, fax numbers would have dedicated area codes such as 111, 222, 333, 444 and 555, while cell phones would use other codes, such as 666, 777 and 999.
"I got frustrated one day when I was returning a call and kept getting a fax machine beep," Seino said. "I thought, if the number had a specific area code, I would have known it was a fax number without even dialing."
The boom in cell phones has added an extra incentive for such a system to be adopted.
The coding system would also give existing phone numbers a longer life, allowing individuals and businesses to avoid the hassle of a new number, Seino added.
Gilbert, for one, backs the proposal.
"When somebody spends as much time on the phone as Diana does, it's not surprising she came up with a great idea," he said.
--Michael McCarth