Dewar's Links With Video Blogger

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NEW YORK The future of niche Web video advertising might look a lot like the TV advertising’s past, when brands acted as presenting sponsors.

Dewar’s is the latest brand to sign on as a presenting sponsor of a popular video blog. It will sponsor the last week of episodes of Ze Frank’s “The Show,” which features offbeat observations and commentary by Frank, a Brooklyn-based performer. Frank is ending the program this week after a year.

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