Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO This year’s Super Bowl hasn’t even begun, but Detroit’s Tourism Economic Development Council is launching a campaign to build excitement for next year’s game, which is scheduled to take place in the Motor City.
Local TV and radio stations on Thursday will participate in two advertising roadblocks (one at 7:55 a.m. and one at 5:58 p.m.) to launch the “The world is coming—Get in the game” campaign.
The effort, devised by Detroit PR shop Lovio George, is designed to raise awareness not only of next year’s Super Bowl, but of Major League Baseball’s All-Star Game and other events such as the NCAA Final Four tournament in 2009, said Steve Hamp, chairman of the council’s Image Development Tourism Action Group.
“‘The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in