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Despite proclamations that it was moving its money into new media, Procter & Gamble, America’s largest advertiser, still remains ensconced in the old. While its interactive outlay continued to increase at a steady rate of about one-half percent a year, up to nearly $39 million last year—a nearly 60 percent jump over 2005—it’s still less than 2 percent of P&G’s total ad spend (and the lowest percentage among the top 10). Of the approximately $2.5
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