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CHICAGO Hadrian’s Wall uses only the demon half of the age-old “angel or devil” dilemma in a new advertising campaign for DePaul University’s basketball program.
Two television spots from the independent Chicago agency are intended to show how perseverance and hard work enable ordinary people to perform everyday tasks. In one spot, a woman has trouble opening a pickle jar. As she gives up in frustration, the school’s mascot, a Blue Demon, is slowly lowered over her right shoulder.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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