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“The biggest marketing event was Lonelygirl15. Here’s this precocious, home-schooled girl, video blogging; she has the whole online world enraptured with her, and it turns out to be a hoax. But it demonstrated … this nontraditional power we’re dealing with, as well as an age-old rule: You can’t fool the customer.”
—David Murphy,
Saatchi & Saatchi
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