Dell Victory Gives APL a Lift

In its biggest account win since a new senior management team took over, Ammirati Puris Lintas has returned to the computer category by nabbing the $80 million Dell Computer home and small business account.
APL’s much-needed victory over finalists Bronnercom, Boston, and Temerlin McLain, Irving, Texas, comes nearly 10 months after it lost the $150 million Compaq account. “We invented ourselves to work with clients like this,” said Martin Puris, worldwide chief executive. “They are smart, passionate, determined and nice.”
Added Jim Allman, the newly minted chairman of APL New York, who arrived midway through the pitch: “To win this business in my first month, it makes my arrival that much sweeter.”