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Executives at AT&T Wireless Services have asked McCann-Erickson here to remain on its account through March, despite an earlier decision by parent AT&T Corp. to remove the agency’s San Francisco and New York offices from its roster, according to agency executives.
“We have been asked to stay on the business for a bit longer than we anticipated,” said Ron Benza, executive vice president and general manager of McCann’s San Francisco office.
The agency was asked to remain, according to sources, because Foote, Cone & Belding, whose San Francisco office is taking over the account, does not yet have the infrastructure in place to handle such a retail-intensive effort.
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