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Del Rivero Messianu in Coral Gables, Fla., prevailed over agencies on both coasts to land MoneyGram Payment Systems’ $8-10 million national Hispanic advertising account.
The Denver-based consumer funds transfer company said it heard presentations from del Rivero Messianu (dRM) and California shops Mendoza, Dillon & Asociados in Newport Beach and Casanova Pendrill Publicidad in Irvine; and Castor Advertising and Vidal, Reynardus & Moya, both in New York.
La Agencia de Orc’ & Asociados in Los Angeles previously handled the broadcast-heavy account, said Roberto Ruiz, MoneyGram’s director of Hispanic marketing.
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