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Who says you don't learn anything from watching television? August A. Busch III tells viewers that his father gave a hitch of Clydesdales to his grand-father to celebrate the end of Prohibition. The team of horses was then "taken down Pennsylvania Avenue" to the White House, where the first case of post-Prohibition Bud was delivered to President Roosevelt.
If only TV had been there to turn this filial devotion cum Mad King of Bavaria publicity stunt into a brand icon.
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