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Fearing that the public has become complacent about AIDS, the Lifelong AIDS Alliance has unveiled a campaign meant to “reintroduce” the disease.
Created by DDB Seattle’s issues and advocacy division, this is the first major branding effort for the alliance. The Seattle-based organization was formed in February following the merger of the Northwest AIDS Foundation, which was known for its involvement in public policy, and the Chicken Soup Brigade, which delivered meals, did household chores and ran errands for people with HIV and AIDS.
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