MIAMI, FLA.--DDB Chicago's "Real Men of Genius" radio campaign for Anheuser-Busch won the only Grand Clio awarded at the TV & Radio awards ceremony tonight as part of the Clio Festival at the Loews Miami Beach hotel here. A total of 114 TV statues and 16 radio statues were awarded in categories ranging from general excellence as a campaign to technical merit such as editing and sound design.
The three-spot radio campaign, part of an ongoing effort for the brewery, salutes "Mr. Horsedrawn Carriage Driver," "Mr. Camouflage Suit Maker" and "Mr. Supermarket Free Sample Guy," in which the announcer gushes, "you offer us hope and sometimes a free mini-weenie" while a background singer croons, "Love that freebie weenie!" The work also won four golds, a silver and a bronze in radio categories, and three bronzes in television--for the film version of the "Genius" concept. The agency's Anheuser-Busch campaign spot "Let it go," won a silver and its campaign, "Phone chain," "Card night," and "Jerry," won a bronze.
Top gold winners included Nike spots from Wieden + Kennedy, Portland. "Freestyle" won two golds in the categories of editing and original music and a bronze for sound design. "Tag" won a silver in editing and "Shade Runner," a bronze in music adaptation. Work from BMW Films campaign from Fallon, Minneapolis, won two golds and silver in sound design and a bronze in cinematography.
TBWA\Chiat\Day, San Francisco's campaign for Fox Sports warning people to beware of things made in October won a gold in the TV campaign category and a silver and a bronze for the individual spots "Nail Gun" and "Boat." The Blockbuster animation campaign featuring a bunny named Carl and the guinea pig named Ray from Doner in Southfield, Mich., won a gold and three bronzes in the computer animation categories. Young & Rubicam, New York, won a gold for the original music in its Sony Wega spot, "Kite." David Marks Marketing & Advertising, Leawood, Kan., won a gold for a radio spot for the Kansas City Blues & Jazz Festival.
Also at the ceremony DDB Worldwide was named agency network of the year; Fallon, Minneapolis won agency of the year and Harvest Films won production company of the year, based on a tally of statues each company won.