CHICAGO Ending a lengthy search for a new creative leader, Omnicom Group's DDB here has tapped Michael Folino as its chief creative officer, overseeing creative on some of the network's showcase accounts including McDonald's and Anheuser-Busch.
Folino, 41, was most recently chief creative officer at Dailey & Associates in Los Angeles. He left Dailey in June and had been working on a series of short films for MTV that debuted in October. He has also previously worked at Wieden + Kennedy in Portland, Ore., TBWA\Chiat\Day in Playa del Rey, Calif., and Fallon in Los Angeles.
In his new post, Folino will oversee a creative staff of about 130 and report to DDB Chicago president and CEO Dana Anderson.
"Michael is passionate, driven and real," Anderson said in a statement. "When you talk with Michael about the work, something goes off inside him, and it is both inspiring and exciting to see. I believe he will be the perfect creative leader for the special culture here at DDB Chicago."
Folino fills a position that has been vacant for two years. An on-again, off-again search was made a top priority in March, when U.S. chief creative officer Bob Scarpelli—who had also been overseeing Chicago—was named chief creative officer of DDB's worldwide operations.
Folino is probably best known for a Wieden Nike spot from 2000 that depicted athletes' injuries as badges of honor to the tune of Joe Cocker's "You Are So Beautiful to Me."