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Dirt Devil aims its latest line of vacuums and cleaners at parents of children whose carpet provides their “playground” in a campaign from DDB Chicago.
Three 30-second TV spots break today on national broadcast and cable and carry the tagline, “Nothing escapes the power of a Dirt Devil.”
DDB won the assignment for the product launch following a review that included incumbent Wolf Group Cleveland, which remains the company’s lead agency. While terms were not disclosed, Dirt Devil spends about $25 million a year, according to CMR, and this is the largest new product launch in the Glenwillow, Ohio, company’s history.
Dirt Devil’s new Platinum Force line includes a bagless upright, carpet shampooer and bagless hand vacuum, said Charlene Brandt, manager, marketing communications.
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