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LOS ANGELES DDB’s latest campaign for Epson’s Ultra Hi-Definition printers shows dramatic representations of ink drops falling into place, then forming recognizable pictures.
A man picks up the print—a picture of a yellow bikini-clad woman—and gasps “Wow!” The spot ends with the tagline, “Exceed your vision.”
In addition to the 30-second television spot, radio, print and online banner ads are breaking this week.
Mark Monteiro, executive creative director at DDB’s office in Venice, Calif., said the campaign tries to “release pictures from the prison of the camera.
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