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DaimlerChrysler has jumped on the Harry Potter bandwagon with a promotion that in cludes a free audio book for anyone who test-drives a mini van and theatrical ads that will run be fore the upcoming Potter film.
The promotion begins Nov. 2 with an e-mail that will be sent to thousands of po tential customers who have ex pressed in terest in buying a minivan either through Chry sler’s Web site or by returning a business reply card.
Over the next several months, two 60-second spots, originally created for TV by PentaMark in Troy, Mich.,
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