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Secure Horizons has awarded its $11 million advertising account to DavisElen, raising the agency’s billings above the $200 million mark.
The Cypress, Calif.-based client, a wholly owned division of PacifiCare Health Systems, awarded creative and media duties to the Los Angeles shop over co-finalist Ogilvy & Mather, also Los Angeles. Early contenders in the pitch included Kovel Kresser & Partners, Venice, Calif., and Point B, Newport Beach, Calif., which previously handled sales and marketing projects for the client.
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