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ATLANTA Universal Orlando launched a new campaign this week promoting the resort as a destination for “older children” and its special kids free offer.
The work includes a new 30-second television commercial from the resort’s agency, independent davidandgoliath in Los Angeles, and a revised 15-second spot in an existing campaign. The resort also launched a new Web site to support the campaign.
In the new spot, children tell their parents that they are ready for a new vacation adventure.
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