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Frenetic ER Theme Underscores the Dangers of Being Uninsured
LOS ANGELES–Paramedics burst through ambulance bay doors with a patient on a gurney. Doctors and nurses bark orders at each other in medical jargon. A panicked wife arrives and is sucked into the controlled frenzy.
Must-see TV? Actually it’s a new TV spot for Blue Cross of California.
Mistaking the ad for a scene from ER is understandable. D’Arcy Masius Benton & Bowles, Los Angeles, turned to Lesli Linka Glatter, who has directed several episodes of the popular NBC drama, to shoot two direct response ads aimed at getting the uninsured to buy Blue Cross coverage.
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