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Essential.com Holds Preliminary Talks About Its $6 Mil. Account
BOSTON–Add Essential.com to the growing list of e-commerce companies seeking agency assistance.
The startup, a Burlington, Mass.-based reseller of utility and communications services, has hired its first director of marketing and is seeking a shop to launch a branding effort by year’s end.
The client intends to spend $6 million this year, but that figure will likely rise to $35 million in 2000, said Kelly Mahoney, senior vice president of marketing and e-business.
Mahoney, who recently joined Essential.com
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