D.A. Davidson & Co. Retirement Planning

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

If scare tactics easily worked, people would be doing a better job of saving for retirement. Countless financial-service ads have tried to prey on our anxieties about the matter. Through it all, Americans have remained resolute in failing to save enough. So, let us applaud D.A. Davidson for seeing if a parody of scare tactics can jolly us out of our improvidence. Caption for the inset photo of the upturned hat: “Play your accordion for fun, not profit.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in