Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Ad stars are getting Lilliputian. During the Super Bowl, McCann Erickson in New York debuted an ad about Verizon’s V Cast technology showing miniature celebs like Christina Aguilera and Dion Sanders (pictured, top). The point? Broadband-quality video can now be viewed on its phones. And last month, Propel Fitness Water’s droplet people were miniaturized in a spot from Element 79 in Chicago: A tiny tennis player appears on a bus. “Inside of all of us is a body in motion,” states the voiceover.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in