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BOSTON Cronin & Co. has unveiled new ads for Middlesex Hospital designed to portray the facility as a technologically savvy medical center focused on personal attention and care.
Two 30-second TV ads are tagged “Healthcare the way you prescribe it,” a line introduced by the agency last year. One spot, “Dance,” focuses on the client’s cancer center and shows a young male dance instructor joined by an older woman (a recovered cancer patient) who sweeps in and moves gracefully across the floor.
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