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Cronin & Co. Unveils Inaugural TriZetto Campaign

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Cronin & Co. is running a print campaign for TriZetto,a healthcare technology services company.

The Cronin effort is the first since TriZetto acquired Erisco Managed Care Technologies last year. Erisco has been a client of Glastonbury, Conn.-based Cro-nin since 1997.

Advertisements feature TriZetto product users discussing how the software meets their companies' needs. Spending was not disclosed.

The effort includes an ongoing theme, "One powerful source," which the client had previously used in collateral materials. That positioning is now used in all marketing materials developed by Cronin, including direct and collateral.

"The ads show the breadth of services they offer," said Tami Santucci, senior account executive. "This is one source that provides all of these solutions."

Products and services from TriZetto, Newport Beach, Calif., include claims-processing software, customer relationship management, consulting and a Web-based e-business platform.

The ads target benefits administrators and healthcare providers. In one, aimed at insurance companies, a senior vp and CIO of one client praises HealthWeb, TriZetto's In-ternet platform, which allows insurance providers to exchange information with healthcare companies, members, employers and brokers. Text appears at the bottom of the ad and reads, "Different challenges. Different visions. (One source.)." It is followed by a description of TriZetto's products.

The ads, which carry the tag, "Healthcare technology solutions. One powerful source," begin running this month in trade magazines such as Health Management Technology, Healthcare Informatics, Health Data Management and Advance for Health Information Executives. More publications will be added as the effort continues through the year, according to the agency.

Credits include creative director Steve Wolfberg, copywriter Paul Catanese and art director Eric Panke.