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In an unusual move, Baldwin & Stone is using a pro bono campaign for the South Shore Chamber of Commerce as a self-promotional vehicle.
The ads are appearing in The Boston Globe, other daily newspapers and on billboards throughout Boston’s southern suburbs. They feature the line, “Another quality ad by Baldwin & Stone” and a small agency logo in one corner.
“To put a brand on an ad is distinctive,” said Paul Stone, executive vice president and creative director at the Cambridge, Mass.,
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