'An Aguilar Agency' Is Formed to Serve U.S. Latino Marketplace
DALLAS--Two months after splitting with his longtime agency, San Antonio advertising agency executive Al Aguilar has formed a new shop he intends to attain the same national scale to which he was accustomed at Bromley, Aguilar & Associates.
Aguilar last week raised the curtain on Creative Civilization, which is captioned "An Aguilar Agency," to capitalize on its principal's standing in the Latino marketing community.
"Yes, I did explore a number of very, very interesting opportunities . . . some of them were very attractive," both from other agencies and on the client side, said Aguilar. Aguilar parted ways Dec. 18 with former partner Ernest Bromley, chairman of Bromley, Aguilar.
"But my final decision was based on what I felt was in the best interest of myself and my family," Aguilar said. "I think the momentum and the recognition I have established in the last 12 years in the business" became the deciding factor to go it alone.
At press time, Aguilar was not revealing the identities of inaugural clients nor the four members of his fledgling staff, but said he was already involved in an undisclosed national Hispanic account pitch. No current clients, employees or new business prospects are carryovers from his association with Bromley, Aguilar, he said.
Creative Civilization will build full-service creative, media and account disciplines, Aguilar said. With future growth in mind, he has leased 5,000 square feet of office space in San Antonio. Aguilar wants to add 20-30 employees in the shop's first three months.
Aguilar was president and chief creative officer at Bromley, Aguilar (which so far has not announced any plans to change its name), which he helped build into one of the largest U.S. Hispanic marketing agencies in the country with $120 million in billings. The creative staff captured 13 Clios during his tenure.
Aguilar has become one of the leading spokesmen for the Hispanic advertising industry. This week, he is slated to assume the presidency of the Association of Hispanic Advertising Agencies [see separate story, page 4.]