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The Addys tout national and regional excellence
On Day 1, Dad plans to get a big fat tax refund. By Day 17, he is a frazzled and paranoid wreck, defeated by the country’s serpentine tax code. The message: Use H&R Block. It’s easier. The spot by Young & Rubicam, Chicago, grabbed the best of show in broadcast prize at this year’s Addy awards for creative excellence, sponsored by the American Advertising Federation.
The judges, who gave nods to 105 ads out of 60,000 entries, also favored another Midwest shop, Leo Burnett USA, Chicago, which took the best of show in print award for an Altoids ad for Kraft Foods.
Creatives at Burnett designed the print campaign around the slogan “Curiously strong mints,” which has appeared on Altoids boxes for 100 years.
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