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By Trevor Jensen
CHICAGO–Levitz Furniture in Boca Raton, Fla., said it will reveal this week plans for its estimated $25 million broadcast account following the closing of incumbent agency David Cravit & Associates here.
Unable to pick up a client to cover the loss last year of the Montgomery Ward account, chief executive officer David Cravit shuttered his shop last week and looked on as the once strong agency’s remaining assets were parceled out to creditors by an outside liquidator.
The agency resigned Ward in the midst of the retailer’s review for its consolidated $50 million account (ultimately awarded to DDB Needham Chicago) in order to take on Levitz, said Cravit.
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