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Incumbent Will Face S.E. Rivals for Carolina Utility
ATLANTA–An undisclosed number of agencies around the Southeast have been contacted about pitching the account of Carolina Power & Light, based in Raleigh, N.C.
Most of the estimated $4 million account is currently on the roster of Little Rock, Ark.-based Cranford Johnson Robinson Woods. The shop services the business from its Raleigh office.
Barb Perkins, vice president at CJRW’s North Carolina office, said the relationship with the client grew out of internal projects with the utility that involved media planning and buying assignments, plus strategic planning.
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