CPS Direct Seeks Larger Stage

CPS Direct is looking to recently launched efforts for LavaStorm and SpaceWorks to help the agency, a fixture on the local marketing scene for three decades, establish a national reputation.

The Woburn, Mass., direct marketing agency has evolved over the past few years into a firm that focuses on integrated marketing and brand management.

“We used to be more of a production house. We were more project-based. Now we are a strategic marketing firm with a specialty in direct,” said Mark Bell, senior vice president of marketing services at CPS.

CPS claims revenue of $20 million for 2000, a 17-percent improvement from the previous year.

So much work is coming in from out of state, a West Coast office may be launched in the not-too-distant future, said Nicholas Vadala, chief executive of CPS.

Top managers at the 135-person company are looking to pick up larger accounts nationwide, and efforts for several existing clients may point...