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ATLANTA-Thirteen-year-old Crispin Porter + Bogusky is opening its first office outside its Miami hometown.
Despite a sputtering economy and entrenched competition, the shop kicks off operations in a former Venice, Calif., firehouse this week.
“Like it or not, Los Angeles, like Miami, mirrors where America is going,” said CEO Chuck Porter, 55. “There’s a vibe that’s very, very current, so it’s an important place for us to have an influence.”
Copywriter Sally Hogshead, 31, whose resume includes stints at Fallon McElligott and Martin Creative/L.A.,
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