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Teaser campaign or vandalism? Sheboygan, Wis., can’t decide.
The puzzler arose when someone apparently got cheesed off by a billboard for Seagram’s Captain Morgan rum featuring a beach party with bikini-clad models. As first reported in the Milwaukee Journal Sentinel, the criminal or criminals—still on the lamb—covered the models on two boards from the collarbone down with large white towels.
“People thought it was a teaser campaign because the towels were flapping in the wind,” Robyn Rowan of DeLite Outdoor Advertising, which owns the space, tells Shoptalk.
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