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CHICAGO Barton Beers’ first stand-alone Corona Light campaign invites consumers to slow down while “Moving at the speed of Corona Light.”
The advertising effort, slated to break this month, includes outdoor, radio and four new television spots from Cramer-Krasselt, Chicago. Spending on the campaign was not disclosed. Barton Beers’ spends about $3 million on Corona Light, according to TNS Media Intelligence/CMR.
The new creative complements the “Life is good, fun in the sun” positioning of Corona Extra.
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