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Putting on the Midwest’s largest state fair is a Herculean task, and Bolin Marketing and Advertising reflects that in its new campaign for the Minnesota State Fair.
The campaign’s overriding image is a flaming corn dog meant to look like the Olympic torch.
The image, which appears in print, outdoor and TV advertising, was suggested by fair officials in a brainstorming session, said John Porter, the Minneapolis agency’s executive creative director.
“Our creative team went through their collective ideas later and thought, ‘This is it, the perfect symbol,'” he said.
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