Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
GDR Selling Peace of Mind in New TV Work
CHICAGO–DuPont suggests its Corian brand countertops bring peace of mind in new TV work from Gabriel Diericks Razidlo in Minneapolis.
A spot titled “Oasis” breaks this week on national cable and home-improvement related programming. It shows a couple eating a relaxing breakfast at a Corian countertop, even as construction workers remodel a home around them.
“It goes with anything, and puts up with everything. Which might help you do the same,” a voiceover says.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in