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Offers Brand Plan for Financial Info Giant
CHICAGO–Core is pitching a branding campaign for Bridge Information Systems with help from Ogilvy & Mather, with which it’s linked through the small-shop “Syndicate” network.
Bridge, a financial information provider, is headquartered in New York, but was formed and has a substantial presence in St. Louis, where Core is located. Last year it purchased Dow Jones Markets, another real-time data service, and while its marketing has been limited, spending on the upcoming branding effort is expected to be at least $15 million, and possibly much more.
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