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NEW YORK Consumers are ready to receive marketing messages on their cell phones, but only if they’re relevant to their interests, according to a survey.
Roughly 80 percent of those polled said they’re amenable to targeted mobile ads. About 68 percent of those interested in getting ads would be willing to provide some personal information to improve targeting.
“Consumers are ready for mobile advertising, but an important caveat: ads must be targeted,” said Enpocket CEO Mike Baker, in a statement.
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