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NEW YORK The mobile Internet still has a long way to go before it becomes a mainstream media habit or viable advertising medium, but signs point to heightened consumer interest that should result in more enthusiasm among big brands.
That’s the conclusion of a study conducted by the Online Publisher’s Association using TNS Sixth Dimension Interactive Panels.
Seventy-one percent of the 1,000-plus U.S. mobile users interviewed said they have Web access on their phones, and more than 40 percent said they have used mobile Web services.
Those
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