Connelly Picks Up Work for Crock-Pot | Adweek
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Connelly Picks Up Work for Crock-Pot

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BOSTON Connelly Partners/CGN has added the Holmes Group's Rival Kitchen products division, best known for its Crock-Pot line of slow cookers.

Boston's Connelly Partners will create a campaign that will launch in the fourth quarter, promoting the Crock-Pot and several new products, according to Kerry Benson, a partner at the agency. The client aims to take advantage of today's politically uncertain times, during which more people are staying at home to dine and socialize, in promoting its appliances.

"Slow cookers are a good way of making nutritional meals, and their use is going up, with more people spending time with their families," said Benson.

Though traditionally seen as vessels for cooking stews, Connelly Partners/CGN will promote other uses for the Crock-Pot, Benson said. Print advertising is a strong possibility, though the agency is still in the early planning stages, she said.

The win represents the latest victory in a new business streak that has also seen the shop pick up work for Stonyfield Farm, Shaw's Supermarkets and Polaroid in recent weeks.