BOSTON Connecticut's planned consolidation of $10 million in marketing business is causing a stir among state ad agencies, including its largest, which is not participating in the review.
"I don't give Connecticut any credit when it comes to marketing," said Grant MacDonald, a partner at independent North Castle Partners in Stamford, Conn. The size and scope of the 70-page request for proposals indicate the state "doesn't know what it wants," he said.
The state maintains that the consolidation will ultimately save taxpayers money.
The RFP, issued two weeks ago, is for work now split among some 50 agencies, design shops and independent contractors. The $3 million tourism business is included, along with work for the Department of Public Health and the Department of Transportation, among others. Proposals are due March 29, with a decision expected in May.