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Branded entertainment is the hottest topic in marketing communications but also one of the least understood. What is it? How much is too much? How is it measured? How will it will evolve? Attendees got a crash course last Friday at The Next Big Idea conference in New York titled The Future of Branded Entertainment.
Several speakers at the event, which drew some 400 people, talked about where to draw the line. NBA commissioner David Stern vowed to keep ads off NBA uniforms.
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