ConAgra's Healthy Choice food line and the American Heart Association are the sponsors of the 60-minute program about nutrition and diet; spots for Healthy Choice and other advertisers are included.
The program was created by ConAgra agency CME-KHBB, Minneapolis, and its TV production subsidiary Cash Plus. Sitcom star Markie Post hosts the program.
Promotion agency Mayer-Douglas, Minnetonka, Minn., and pr agency Fleishmann-Hillard, St. Louis, also played parts in the project.
Month-long consumer promotions, part of Healthy Choice's sponsorship of the AHA's in-store and in-school HeartFest program, accompany the Lifetime program.
Copyright Adweek L.P. (1993)