Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK ComScore Media Metrix has become the latest Internet research firm to introduce a tool that measures reach and frequency, the same standards used by media planners and buyers to determine an offline campaign’s effectiveness.
The new tool provides estimates of overall campaign reach, frequency and gross rating points (GRP) based on parameters set by the user, such as campaign duration, impression goals and CPMs. The measurements will be based on data from the Reston, Va.-based
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in