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NEW YORK The first three months worth of results from Nielsen Media Research’s new commercial ratings system, launched last Thursday, are being labeled “evaluation” data in order to work out bugs and allow researchers, buyers and sellers to become familiar with the service, as opposed to actually buying and selling ads with it.
And it didn’t take long for the first glitch to appear, causing Nielsen Media Research, which, like Adweek, is a unit of the Nielsen Co.,
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