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NEW YORK Thomas Taber & Drazen mixes scare tactics and wry humor for Colorado Farm Bureau Mutual Insurance in an effort to convince homeowners to choose the local company over national firms.
The print, radio, outdoor and online campaign depicts region-specific threats affecting urban Colorado citizens. In one ad, for example, a mountain lion causes a driver to veer off the road. The copy reads, “A contented mountain lion enjoys a well-deserved rest after frightening an I-70 driver into a ditch.”
“If
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